Bernardi criticism backfires as school surpasses fundraising target for ‘dress day’

More than $180,000 has been raised by a school in Adelaide’s south after Australian Conservative Senator Cory Bernardi tweeted its fundraising campaign was “absurd gender morphing”.


Craigburn primary school principal Paul Luke says the school had set out to raise $900 for girls in Africa by allowing students, both male and female, to come wearing a dress for one day, but after Senator Bernardi’s public criticisms of the move the school had raised $180,000 as of Friday morning.

Mr Luke said the feedback of the school’s decision had been positive and the publicity should focus on the cause of supporting the education of girls in Africa not gender issues.

One school in SA now has ‘wear a dress day’. This gender morphing is really getting absurd #auspol南京桑拿,南京SPA,/399EoSQxYz

— Cory Bernardi (@corybernardi) September 20, 2017

Following the Senator’s tweet, the Do It In A Dress campaign gathered momentum.

The original goal to raise enough funds to educate three girls in Africa has been blown out of the water. As it stands, the $180,000 raised will help educate 622 African girls.

Comedian and actor Josh Thomas donated $2,000 for the cause and helped promote the fundraiser on Twitter.

He has been regularly tweeting his support for the “tiny heroes” of Craigburn Primary School, congratulating them on reaching $180,000.

“THEY WERE TRYING TO RAISE $900. What a bunch of tiny heroes,” he tweeted.

“Hey cuties. The #DoItInADress fundraiser is now over $180000,’ he added.

They’re 5X their fundraising goal now. This is the first night in a while I will log of twitter feeling joyous. 南京桑拿,南京SPA,/aDcziX8qVZ 南京桑拿,南京SPA,/ZMPbLnzCaF

— Josh Thomas 🌈 (@JoshThomas87) September 20, 2017Hey cuties. The #DoItInADress fundraiser is now over $180000.

— Josh Thomas 🌈 (@JoshThomas87) September 22, 2017

The Do It In A Dress campaign looks at raising money for young females in Africa who are denied an education.

The challenge encourages groups to don a dress to raise money for the education of young girls in Africa.

Recommended reading